When it comes to hydrating and plumping up your skin, one of the best ingredients you could possibly use is Hyaluronic Acid. Not only does it attract water to itself from the environment, it also can hold up to 1000x its own weight in water! That means that, when used in your products, all that moisture gets held in your skin which translates into glowing, plump and super soft skin.

Sounds simple enough, right?